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CHARACTER COUNTS!
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Today Counts: Daily Character Education & SEL Discussions for K–12
$29.99
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Expectations Signs: Schoolwide Behavior & Character Education Displays
$29.99
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Pillar of the Month Poster: Monthly Character Education Visual
$12.99
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Classroom Bundles: Character Education & SEL Starter Kits for Classrooms
Price range: $120.00 through $205.00
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Early Childhood Kit: Character Education & SEL Resources for PK–2
$199.00
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Today Counts – Spanish
$24.99
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Six Pillar Cards
Original price was: $18.99.Current price is: $14.99.
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Auto-B-Good: CHARACTER COUNTS! Value Pack
Original price was: $299.99.Current price is: $99.99.
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Spanish Early Childhood Family Guide Pack
$29.99
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Early Childhood Family Guide Pack
$29.99
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Auto-B-Good CHARACTER COUNTS! Series
Original price was: $124.99.Current price is: $49.99.
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Line-Up Helpers
$49.99
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Instilling Touchstones of Character
$4.99
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Josephson Institute Model Standards for Student Development
$5.99
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2026-2027 Student Planners

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CHARACTER COUNTS! Folders

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Des Moines, IA 50311

515-271-1910

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Character Counts!

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(C) 2026 The Ray Center at Drake University is proud to be the home of CHARACTER COUNTS! CHARACTER COUNTS!, the Six Pillars of Character, and Pursuing Victory with Honor are trademarks of the Josephson Institute. CHARACTER COUNTS! was founded by Michael Josephson through the Joseph and Edna Josephson Institute of Ethics.