CHARACTER COUNTS! App, Powered by CharacterDaily

Contact us to schedule a Demo Session or start a FREE Trial today!

The CHARACTER COUNTS! App is a digital character development and SEL solution that promotes well-being, connectedness, resiliency, and more.

Powered by CharacterDaily, the CHARACTER COUNTS! App is a simple, convenient tool to help you create a culture of character within your classroom, school, home school, or youth-serving organization.

The CHARACTER COUNTS! App is a comprehensive and dynamic mobile and web app that provides you with the opportunity to help others build good character habits every day. It is the only app that provides CHARACTER COUNTS! lessons, songs, and activities at your fingertips. Perfect for remote learning and available on any device, anywhere, anytime!

CHARACTER COUNTS! has positively impacted educators, parents, communities and millions of youth over the past 30 years. The innovative framework delivers engaging and motivating content based on the CHARACTER COUNTS! Six Pillars of Character – trustworthiness, respect, responsibility, fairness, caring, and citizenship. You can track your progress daily, conveniently focus on unique interactive lessons, and be challenged to build engagement, learning, and inspire new habits with your students each day.

The CHARACTER COUNTS! app will help instill a positive climate for students and a “culture of kindness”, making schools and communities a safe environment for all.

View App Tutorial

 View “A Journey Through the App” Video Tutorial


Please contact us at customerservice@charactercounts.org or 515-271-4840 to discuss account setup, licensing, demo, or free trial.


  • All-in-one digital resource perfect for educators in school, after school and in-homes
  • App content and lessons cover grades K-12 with content filters by topic and grade level
  • Daily Lesson, Daily Inspiration, and Daily Quote every day on your home page
  • Monthly lesson plans scheduled based on your preferences – customize Six Pillar order and grade level
  • Classrooms feature for educators to assign and manage content and lesson plans for the week or month
  • Built-in engaging learning resources including lessons, stories, songs, video clips, inspirational challenges, quotes, and more – over 4,000 pieces of content and hundreds of dollars worth of resources
  • Content can be shared with peers, parents, and friends through email, text, or any social media channel
  • App users are also granted access to the online web-based platform – Content is provided in multiple forms to help match your teaching style
  • Integrates the Six Pillars of Character
  • More than a curriculum, it’s a framework for teaching character that helps raise awareness of student experiences and social-emotional well-being, while promoting a positive, safe culture and climate
  • Custom content for schools/districts