Please contact us at if you need help with your order.

SKU EWIE-6002 Great For , , Product Type

Attitude Plus Effort Equals Improvement


Attitude Plus Effort Equals Achievement focuses on the importance of attitude and effort and how it impacts our ability to set and achieve our goals. Attitude and effort are what separate those who maximize their potential from those who do not.

Attitude Plus Effort Equals Achievement is a curricular resource from The ESSENTIALS series. This digital series features ten critical skills for character development and positive school culture. The series is research-based and designed for educators working with grades 6-12.

SEL Alignment: Self-Management

Six Pillars of Character Alignment: Respect, Caring

Focus Area: Goal Achievement

Each resource also includes several extension activities and teaching ideas.

View all 12 ESSENTIALS modules

Frequently Asked Questions about The ESSENTIALS

What’s Included
  • Attitude Plus Effort Equals Improvement Facilitator Guide: Includes a lesson script, extension activities, additional research, and alignment to the Six Pillars and social-emotional skills (29 pages)
  • Student Workbook: Includes a student assessment (7 pages)
  • PowerPoint: Follows the lesson script and can be customized to meet your needs
Pricing per Site
  • Up to 250 students: $250
  • 251 – 500 students: $500
  • Over 500 students: $750

Contact us to learn about discounts for district-wide (multi-site) pricing. 

This item is not eligible for additional discounts, including the CHARACTER COUNTS! Coalition Membership discount.

License and Distribution

This product includes a perpetual, non-exclusive, non-transferable limited-use site license. Customers agree to terms and conditions at checkout.

Digital Download
After purchase, you will receive an email from CHARACTER COUNTS! with links to the digital files.

We Recommend
Attitude Plus Effort Equals Achievement - SEL and Character Skills
Click image to view the sample.



To maximize your utilization of The ESSENTIALS resources, CHARACTER COUNTS! offers workshops to help you learn strategies for integrating your ESSENTIALS modules into your classroom, team, or school. Workshops can be customized to address the ESSENTIALS modules you ordered and can vary in length to adapt to your schedule. Contact us at or 515-271-4840 to schedule your training workshop.


The ESSENTIALS are designed and delivered in partnership with the Excellence with Integrity Institute and The Robert D. and Billie Ray Center at Drake University

The ESSENTIALS and Excellence with Integrity are trademarks of the Excellence with Integrity Institute.

Credit Card

For products purchased directly from Drake University/CHARACTER COUNTS!, credit card payment is the fastest and easiest way to order. Securely pay using Visa, Mastercard, American Express, or Discover. Please note, credit card statements will state processing by “Drake Uni Ray Center.”

Purchase Order (PO)

  1. Complete/upload Purchase Order Details form in Checkout or email purchase order to
  2. Make checks payable to: Drake University
  3. Please mail payment to: Drake University, CHARACTER COUNTS!, 2507 University Ave., Des Moines, IA 50311

All domestic, non-express orders are shipped via UPS ground service. Please allow 1-2 weeks for processing and delivery. Delivery time may be extended during peak periods, which include but are not limited to April – June and August – October. Customers are responsible for return shipping fees if packages are refused.

Shipping costs are subject to change. Additional charges may be incurred based on products ordered, product weight, or shipment location. Please contact Customer Service at for school-wide or district order shipping quotes.

International, Alaska, Hawaii, APO, FPO, DPO 

Please contact Customer Service at or 515-271-4840 to place an order or request a quote for shipping rates.

All customs, brokerage and/or import fees are the responsibility of the recipient. Please be aware of expenses incurred when receiving materials. Customers are responsible for return shipping fees if packages are refused.

Expedited Shipping/Handling

Available at an additional charge, which will be shown during checkout online. Please feel free to use the online store to determine shipping costs even if you are not placing the order online.

Items are subject to availability and may be discontinued or redesigned without notice. Items on back order will be shipped and invoiced separately upon availability. Prices are subject to change without notice. Prices may exceed direct production costs. This helps the nonprofit CHARACTER COUNTS! defray other expenses, including those related to production.

You May Also Like