Price range: $28.99 through $31.99
Brag Tags help schools create consistent, positive reinforcement by recognizing students for demonstrating good character and behavior. Aligned with the Six Pillars of Character, Brag Tags support character education, SEL, and PBIS initiatives in a way students enjoy and understand.
Tags can be earned individually or collected over time, making them effective for daily classroom use, behavior incentives, and school-wide recognition programs.
✅ Reinforces positive behavior and character traits
✅ Supports SEL and PBIS initiatives
✅ Easy to implement in classrooms or school-wide programs
✅ Motivating and age‑appropriate for students
✅ Durable and designed for repeated use
View our full CHARACTER COUNTS! collection of awards and incentives from our partner, School Life.
What are Brag Tags?
Brag Tags are student recognition incentives that teachers give to students for demonstrating positive behavior or character traits. Students often collect them over time as a form of positive reinforcement.
What age groups are Brag Tags appropriate for?
Brag Tags can be used with elementary, middle, and high school students. Many schools adapt how they are awarded based on grade level.
How do Brag Tags support character education?
Each Brag Tag reinforces values connected to the Six Pillars of Character, helping students understand and practice positive behavior in concrete ways.
Can Brag Tags be used with PBIS?
Yes. Brag Tags are commonly used as part of PBIS programs to recognize and encourage positive student behavior in a consistent, non‑punitive way.
Are Brag Tags meant to replace curriculum or lessons?
No. Brag Tags are recognition tools, not instructional curriculum. They work best when paired with character education lessons, SEL instruction, or schoolwide expectations.
Can Brag Tags be used school-wide?
Yes. Many schools use Brag Tags across classrooms or grade levels to support a consistent recognition system throughout the building.
Are Brag Tags reusable?
Brag Tags are durable and designed to be kept and collected by students, allowing them to serve as lasting reminders of positive behavior.
We’re proud to partner with School Life to provide student rewards and incentives. School Life is the creator of Brag Tags®. Brag Tags are a highly effective motivational reward incentive used in thousands of schools, libraries and educational organizations across the nation.
Credit Card
For products purchased directly from Drake University/CHARACTER COUNTS!, credit card payment is the fastest and easiest way to order. Securely pay using Visa, Mastercard, American Express, or Discover. Please note, credit card statements will state processing by “Drake Uni Ray Center.”
Purchase Order (PO)
All domestic, non-express orders are shipped via UPS ground service. Please allow 1-2 weeks for processing and delivery. Delivery time may be extended during peak periods, which include but are not limited to April – June and August – October. Customers are responsible for return shipping fees if packages are refused.
Shipping costs are subject to change. Additional charges may be incurred based on products ordered, product weight, or shipment location. Please contact Customer Service at customerservice@charactercounts.org for school-wide or district order shipping quotes.
International, Alaska, Hawaii, APO, FPO, DPO
Please contact Customer Service at customerservice@charactercounts.org or 515-271-4840 to place an order or request a quote for shipping rates.
All customs, brokerage and/or import fees are the responsibility of the recipient. Please be aware of expenses incurred when receiving materials. Customers are responsible for return shipping fees if packages are refused.
Expedited Shipping/Handling
Available at an additional charge, which will be shown during checkout online. Please feel free to use the online store to determine shipping costs even if you are not placing the order online.
Items are subject to availability and may be discontinued or redesigned without notice. Items on back order will be shipped and invoiced separately upon availability. Prices are subject to change without notice. Prices may exceed direct production costs. This helps the nonprofit CHARACTER COUNTS! defray other expenses, including those related to production.
