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Today Counts


Today Counts invites your K-12 students to think about character and good decision-making through 5-minute activities. 190 activities and no prep time required!

Today Counts will get students thinking, interacting, and embracing multiple perspectives. It’s easy to use and easily adapted; students can reflect on the content individually, in small groups, or as part of a large group discussion.

Today Counts is organized by the Six Pillars of Character. The first four weeks present an introduction; then, each subsequent month features activities related to one Pillar. The last two sections focus on decision-making and a Pillar review.

Also available in Value Packs


Grades K-2

Grades 3-5

Grades 6-8

Grades 9-12

We Recommend
Training Available

We can train your staff on how to best implement character education at your organization. To enhance your investment in this program, we offer a variety of training options, including on-site staff training.

To learn more about our workshop options and pricing, please contact us at or 515-271-4840.

Credit Card

For products purchased directly from Drake University/CHARACTER COUNTS!, credit card payment is the fastest and easiest way to order. Securely pay using Visa, Mastercard, American Express, or Discover. Please note, credit card statements will state processing by “Drake Uni Ray Center.”

Purchase Order (PO)

  1. Complete/upload Purchase Order Details form in Checkout or email purchase order to
  2. Make checks payable to: Drake University
  3. Please mail payment to: Drake University, CHARACTER COUNTS!, 2507 University Ave., Des Moines, IA 50311

All domestic, non-express orders are shipped via UPS ground service. Please allow 1-2 weeks for processing and delivery. Delivery time may be extended during peak periods, which include but are not limited to April – June and August – October. Customers are responsible for return shipping fees if packages are refused.

Shipping costs are subject to change. Additional charges may be incurred based on products ordered, product weight, or shipment location. Please contact Customer Service at for school-wide or district order shipping quotes.

International, Alaska, Hawaii, APO, FPO, DPO 

Please contact Customer Service at or 515-271-4840 to place an order or request a quote for shipping rates.

All customs, brokerage and/or import fees are the responsibility of the recipient. Please be aware of expenses incurred when receiving materials. Customers are responsible for return shipping fees if packages are refused.

Expedited Shipping/Handling

Available at an additional charge, which will be shown during checkout online. Please feel free to use the online store to determine shipping costs even if you are not placing the order online.

Items are subject to availability and may be discontinued or redesigned without notice. Items on back order will be shipped and invoiced separately upon availability. Prices are subject to change without notice. Prices may exceed direct production costs. This helps the nonprofit CHARACTER COUNTS! defray other expenses, including those related to production.

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