Welcome to the CHARACTER COUNTS! Store

Character Counts!

Build a Stronger School Culture with Proven Character Education

Easy-to-implement K–12 curriculum and resources to improve behavior, support SEL, and develop student leadership

CHARACTER COUNTS! offers character education resources for K–12 schools, including curriculum, student incentives, visual displays, and digital tools. Educators use these resources to support SEL and positive school culture across classrooms and school-wide settings.
Start by grade level, or browse by the type of resource you need.

Early Childhood

Early Childhood

Gentle, playful lessons that introduce young children to kindness, teamwork, and cooperation.

Elementary

Elementary

Foundational SEL and character curriculum that builds respect, responsibility, and positive school behavior.

Middle/High School

Middle/High

Advisory‑ready lessons and leadership projects that develop decision‑making, integrity, and student responsibility.

Shop by type of resource

Teaching Tools

Teaching Tools

Classroom-ready activities, lessons, and guides that make character education simple and effective.

Apparel

Apparel

Wearable character messages that build school pride and community.

Awareness

Awareness

Posters, banners, and visuals that reinforce respect, responsibility, and other core values every day.

Incentives

Incentives

Rewards, certificates, and recognition tools to motivate and celebrate positive behavior.

Spanish

In Spanish

Full K–12 resources translated for Spanish-speaking students to support inclusive character education.

Custom

Customized

Graphics, banners, signs (and more) that reinforce good character, customized for your school.

Most Popular

Digital Downloads

On Sale

More Items on Sale