Welcome to the CHARACTER COUNTS! Store

Trusted by Educators Around the World

Improve student behavior and build a positive school culture with easy-to-implement character education for K–12 schools.

"We have found that adding CHARACTER COUNTS! to a strong academic program reduces discipline issues and enhances student focus on academics. It is a win-win decision!”

Since making CHARACTER COUNTS! part of their school's culture, Aguila Elementary School has seen a 58% decline in disciplinary referrals!
Andy Wannemacher
Dr. Andrew Wannamaker
Principal and Superintendent Aguila Elementary School (AZ)
Start by grade level, or browse by the type of resource you need.

Ready-to-use character education resources, flexible for any classroom or schedule, and built for school-wide consistency

Most Popular with Educators