Character Counts!
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  • PK and Elementary School
    • Early Childhood and PK
      • Teaching Tools
      • Awareness
      • Incentives and Awards
      • Multi-Media
    • Elementary School
      • Teaching Tools
      • Awarness
      • Incentives and Awards
      • Multi-Media
  • Middle and High School
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35-6044 CC! Classroom Stickers Value Pack
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My Character Counts - Striped Color - Grey
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  • Today Counts

    Today Counts

    $29.99
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  • CHARACTER COUNTS

    CHARACTER COUNTS! App

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  • 16-1000 EC KIt

    Early Childhood Kit

    $199.00
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  • Classroom Bundles - Early Childhood
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    Classroom Bundles

    $120.00 – $205.00
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  • Pillar of the Month Poster

    Pillar of the Month Poster

    $12.99
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  • 20-8300-E-S Today Counts K-2 Spanish - Cover Final
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    Today Counts – Spanish

    $24.99
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  • Expectations Signs

    Expectations Signs

    $29.99
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  • CC-25-26_Collage_PRINT

    2025-2026 Student Planners

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  • CC01 SDI Folder
    New

    CHARACTER COUNTS! Folders

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  • Line-Up Helpers

    Line-Up Helpers

    $49.99
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  • Early Childhood Family Guide

    Early Childhood Family Guide Pack

    $29.99
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  • Early Childhood Family Guide

    Spanish Early Childhood Family Guide Pack

    $29.99
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  • Model Standards Crest
    New

    Josephson Institute Model Standards for Student Development

    $5.99
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  • Instilling Touchstones of Character

    Instilling Touchstones of Character

    $4.99
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  • Sale! Auto-B-Good
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    Auto-B-Good: CHARACTER COUNTS! Value Pack

    $299.99 Original price was: $299.99.$99.99Current price is: $99.99.
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  • Sale! Auto-B-Good CHARACTER COUNTS
    On Sale

    Auto-B-Good CHARACTER COUNTS! Series

    $124.99 Original price was: $124.99.$49.99Current price is: $49.99.
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  • Sale! Six Pillar Cards
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    Six Pillar Cards

    $18.99 Original price was: $18.99.$14.99Current price is: $14.99.
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Character Counts!
  • PK and Elementary School
    • Early Childhood and PK
      • Teaching Tools
      • Awareness
      • Incentives and Awards
      • Multi-Media
    • Elementary School
      • Teaching Tools
      • Awarness
      • Incentives and Awards
      • Multi-Media
  • Middle and High School
    • Teaching Tools
    • Awareness
    • Incentives and Awards
    • Multi-Media
  • CHARACTER COUNTS!
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(C) 2024 The Ray Center at Drake University is proud to be the home of CHARACTER COUNTS! CHARACTER COUNTS!, the Six Pillars of Character, and Pursuing Victory with Honor are trademarks of the Josephson Institute. CHARACTER COUNTS! was founded by Michael Josephson through the Joseph and Edna Josephson Institute of Ethics.