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Improve student behavior and build a positive school culture with easy-to-implement character education for K–12 schools.

Trusted by Educators Around the World

Since making CHARACTER COUNTS! part of their school's culture, Aguila Elementary School has seen a 58% decline in disciplinary referrals!

"We have found that adding CHARACTER COUNTS! to a strong academic program reduces discipline issues and enhances student focus on academics. It is a win-win decision!”

Dr. Andrew Wannamaker

Principal and Superintendent Aguila Elementary School (AZ)

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Start by grade level, or browse by the type of resource you need.

Ready-to-use character education resources, flexible for any classroom or schedule, and built for school-wide consistency

Early Childhood

Gentle, playful lessons that introduce young children to kindness, teamwork, and cooperation.

Elementary

Foundational SEL and character curriculum that builds respect, responsibility, and positive school behavior.

Middle/High

Advisory‑ready lessons and leadership projects that develop decision‑making, integrity, and student responsibility.

Shop by type of resource

Teaching Tools

Classroom-ready activities, lessons, and guides that make character education simple and effective.

Apparel

Wearable character messages that build school pride and community.

Awareness

Posters, banners, and visuals that reinforce respect, responsibility, and other core values every day.

Incentives

Rewards, certificates, and recognition tools to motivate and celebrate positive behavior.

In Spanish

Full K–12 resources translated for Spanish-speaking students to support inclusive character education.

Customized

Graphics, banners, signs (and more) that reinforce good character, customized for your school.

Welcome to the CHARACTER COUNTS! Store

Trusted by Educators Around the World

Since making CHARACTER COUNTS! part of their school's culture, Aguila Elementary School has seen a 58% decline in disciplinary referrals!