Character Counts!
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  • CHARACTER COUNTS!
  • PK and Elementary School
    • Early Childhood and PK
      • Teaching Tools
      • Awareness
      • Incentives and Awards
      • Multi-Media
    • Elementary School
      • Teaching Tools
      • Awarness
      • Incentives and Awards
      • Multi-Media
  • Middle and High School
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    • Multi-Media
  • CHARACTER COUNTS!
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  • Sale! Keys for Character - Module 1 - Facilitator Guide - Cover
    New

    Cultivating Positive Attitudes and Behaviors

    $187.50 – $562.50
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  • Today Counts

    Today Counts

    $29.99
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  • Good Ideas K-12 Activities

    Good Ideas: K-12 Activities and Lessons

    $34.99 – $44.99
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  • Developing the Growth Mindset

    Developing the Growth Mindset

    $250.00 – $750.00
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  • Way To Go Journals

    Digital Way To Go Journals

    $50.00
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  • CHARACTER COUNTS

    CHARACTER COUNTS! App

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  • 16-1000 EC KIt

    Early Childhood Kit

    $199.00
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  • Classroom Bundles - Early Childhood
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    Classroom Bundles

    $120.00 – $205.00
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  • Pillar of the Month Poster

    Pillar of the Month Poster

    $12.99
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  • Digital Way To Go Journals - Spanish - Composite Covers
    New

    Digital Way To Go Journals – Spanish

    $25.00
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  • 20-8300-E-S Today Counts K-2 Spanish - Cover Final
    New

    Today Counts – Spanish

    $24.99
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  • Buenas Ideas K-3

    Buenas Ideas

    $14.99
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  • Expectations Signs

    Expectations Signs

    $29.99
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  • Mastering Goal Achievement

    Mastering Goal Achievement

    $250.00 – $750.00
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  • Habits for Excellence

    Building the Habits for Excellence

    $250.00 – $750.00
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  • CC-25-26_Collage_PRINT

    2025-2026 Student Planners

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  • CC01 SDI Folder
    New

    CHARACTER COUNTS! Folders

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  • Line-Up Helpers

    Line-Up Helpers

    $49.99
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  • Way To Go Journals

    Way To Go Journals

    $4.99 – $399.00
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  • Family Guide - Way To Go Journal

    Way to Go Journal Parent Guide

    $4.99
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Character Counts!
  • PK and Elementary School
    • Early Childhood and PK
      • Teaching Tools
      • Awareness
      • Incentives and Awards
      • Multi-Media
    • Elementary School
      • Teaching Tools
      • Awarness
      • Incentives and Awards
      • Multi-Media
  • Middle and High School
    • Teaching Tools
    • Awareness
    • Incentives and Awards
    • Multi-Media
  • CHARACTER COUNTS!
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(C) 2024 The Ray Center at Drake University is proud to be the home of CHARACTER COUNTS! CHARACTER COUNTS!, the Six Pillars of Character, and Pursuing Victory with Honor are trademarks of the Josephson Institute. CHARACTER COUNTS! was founded by Michael Josephson through the Joseph and Edna Josephson Institute of Ethics.