Please contact us at CustomerService@CharacterCounts.org if you need help with your order.


The CHARACTER COUNTS! App is a comprehensive and dynamic mobile app and website that provides engaging K-12 activities, lessons, stories, songs, inspirational challenges, quotes, and more.

This flexible platform offers new daily content, or you can filter by topic to find resources to meet your needs. Lessons can also be aligned monthly with each pillar of character.

Schedule a demo or request a free trial by contacting us at customerservice@charactercounts.org


Regularly: $4.99/month OR $49.99/annual

SALE: $2.49/month OR only $24.99/annual (for a single-user license)

Use promo coder: APP50OFF

Licensing/Subscription Details
    • To license this product for a school/district (multiple user accounts), please contact us at customerservice@charactercounts.org or 515-271-4840 to discuss account setup, licensing, demo, or free trial.
    • If you are an individual user you can get started by visiting: web.characterdaily.com and click “Create New Account”.
  • This item is not eligible for additional discounts, including the CHARACTER COUNTS! Coalition Membership discount.

Here’s what educators in the Buffalo (NY) School District say about using the CHARACTER COUNTS! App:

“I have found the app to be very user-friendly. Most importantly, the children enjoy it and can easily relate to the character concepts presented!” – Kay B., Kindergarten Teacher

“I have the quote up for five minutes as students enter the room before the announcements begin and I see most of the students read it and subtly take the words of wisdom in.” – Tom S., 6th Grade Teacher

“We show the daily quote each day on our school’s Morning Show. This is shown throughout the school and is used as conversation starters. Great way to start the day with a positive activity.” – Chris R., 6th Grade Teacher

“This App has made teaching the character traits easy and engaging for my students!” – Emma V., 2nd Grade Teacher

 Teachers Video Testimonials

Credit Card

For products purchased directly from Drake University/CHARACTER COUNTS!, credit card payment is the fastest and easiest way to order. Securely pay using Visa, Mastercard, American Express, or Discover. Please note, credit card statements will state processing by “Drake Uni Ray Center.”

Purchase Order (PO)

  1. Complete/upload Purchase Order Details form in Checkout or email purchase order to customerservice@charactercounts.org.
  2. Make checks payable to: Drake University
  3. Please mail payment to: Drake University, CHARACTER COUNTS!, 2507 University Ave., Des Moines, IA 50311

All domestic, non-express orders are shipped via UPS ground service. Please allow 1-2 weeks for processing and delivery. Delivery time may be extended during peak periods, which include but are not limited to April – June and August – October. Customers are responsible for return shipping fees if packages are refused.

Shipping costs are subject to change. Additional charges may be incurred based on products ordered, product weight, or shipment location. Please contact Customer Service at customerservice@charactercounts.org for school-wide or district order shipping quotes.

International, Alaska, Hawaii, APO, FPO, DPO 

Please contact Customer Service at customerservice@charactercounts.org or 515-271-4840 to place an order or request a quote for shipping rates.

All customs, brokerage and/or import fees are the responsibility of the recipient. Please be aware of expenses incurred when receiving materials. Customers are responsible for return shipping fees if packages are refused.

Expedited Shipping/Handling

Available at an additional charge, which will be shown during checkout online. Please feel free to use the online store to determine shipping costs even if you are not placing the order online.

Items are subject to availability and may be discontinued or redesigned without notice. Items on back order will be shipped and invoiced separately upon availability. Prices are subject to change without notice. Prices may exceed direct production costs. This helps the nonprofit CHARACTER COUNTS! defray other expenses, including those related to production.

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